They will escape competition altogether, because their businesses will be unique. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. The next Larry Page or Sergey Brin won’t make a search engine. The next Bill Gates will not build an operating system. But when you do something new, you go from 0 to 1. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. It comes from the most important skill that every leader must master: learning to think for yourself. Progress can be achieved in any industry or area of business. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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